Pay-Per-Click Advertising

What is pay-per-click advertising?

As the name implies, the beauty of pay-per-click (or PPC) advertising is that you pay for your advertising only when a prospective customer actually clicks through to your site from an advert which you have placed.

The use of PPC search engines has made the whole process of getting results from search engines much easier to understand and the buying of search engine traffic much clearer. There is a clear process for successful pay-per-click marketing. Each step can be enhanced by knowledge and experience - this is why Intergage provides advice, training and support for its customers or even manages campaigns on its customers' behalf.

A 10-Step Plan

Intergage advocates a 10-step plan for PPC marketing success as follows:

1. Set goals and objectives for the traffic you buy - understand the likely costs and benefits.
2. Research key words which your customers might use when searching for the product or service which you provide.
3. Structure your campaign for ease of management and reporting.
4. Brainstorm advertisements - the adverts themselves are a major key to success.
5. Create 'landing pages' which match your adverts - easy with a Web site content-management system like Intergage!
6. Set up a tracking system to report on conversion rates and return-on-investment.
7. Constantly seek to improve your adverts and 'landing pages', through split testing.
8. Delete key words which fail to perform (after first evaluating new adverts).
9. Constantly search for new key words or phrases.
10. Keep monitoring results and evolve and refine your messages constantly.

Why PPC is a Vital Part of the Web Marketing Mix

Companies now have a method of achieving top positions quickly and easily and have much greater control over how to market themselves on line.
Unlike 'natural' search engine optimisation, the pay-per-click method guarantees your position and offers quick inclusion (neither of which can be guaranteed the 'natural' way).
The real reason why Web marketing and PPC work is that, as a business, you are putting your message in front of only those prospects which are actually looking for your products or services, at a time when they are actively searching for it.

Use search suggestion tools to expand your key word inventory.
Yahoo Marketing and Google Adwords

The Intergage Pay Per Click Offer

To find out more about the costs of an Intergage managed PPC campaign click here

Intergage speakers regularly lecture for Business Link Wessex on the subject and are acknowledged throughout Hampshire as experts in the subject.

To talk through Pay Per Click managed campaigns or any other topic on this site please fill out the form below and Intergage will happily discuss how we might be of assistance.

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