Bathroom Stuff - An e-Commerce Website

Bathroom stuff is a Portsmouth based company owned and run by Mr Steve Voros. The company specialises in designer bathroom fittings and fixtures, in particular radiators. To find out how Bathroom stuff found the Intergage journey and how Steve benefitted from the Intergage content management solution, please read on.

An effective on-line shop was all Steve Voros needed to set up Bathroom Stuff and start making sales, which he did after just 3 days with Intergage.

The Need

Bathroom Stuff is an online store specialising in towel rails, shower columns, taps and other items at highly competitive prices. It prides itself on rapid service good quality products and a 24x7 shop window. Owner Steve Voros saw a gap in the market to create an Internet business and after coming into contact with Intergage previously, he arranged a meeting to discuss his needs. "I knew I had the right products, I just needed a way to sell them," comments Steve. "The Internet was an ideal platform for me to use, but I didn't have the skills to completely design, build and populate a website or the time to learn. Whilst researching my business plan, I started hearing phrases like "database driven", "optimised", "meta tags" etc, which were all very daunting to me. I knew I needed some assistance with my Web site, without a company taking it over and charging me the earth".

Choosing A Supplier & A Solution

After meeting with Intergage, Steve decided to use their ToolkitPlus solution. This meant that the framework of the site was designed for Bathroom Stuff, but Steve was provided with the tools and skills to build the rest of the site himself. As well as ongoing advice, Steve had a bespoke template, a homepage design and a suite of graphics designed specifically for his company that were to can be used for links and "Calls to action".

Steve continues, "The Intergage team were very open with me and in my experience, you don't need to sell a good product you just tell people about it - which is exactly what Intergage did. Once I was up to speed, building and populating the site was easier than I thought possible. The support I had from Intergage was fantastic and I think at one point they were running bets on whether they would receive a call from me on a daily basis! However, all questions were greeted with a 'that's what we're here for' reply, no matter how trivial they were."

Going "Live" - A Fast Return on Investment

www.bathroomstuff.co.uk went live in November 2004 and Steve hasn't looked back since. "I had my first sale within three days of the site going live and the profit from sales completely paid for the Site in a little over two weeks! Naturally I was delighted!"

A year on and Steve has opened a retail premises on the back of his on-line sales operation and built a second Web site using the Intergage ToolKitPlus solution aimed a niche in the market - www.radiatorshowroom.com which is also thriving and again, started generating profitable sales almost immediately it was launched.

Steve's Advice for Potential Web Marketeers - "It's a journey...."

"The thing that I would most stress to anybody getting involved with Web marketing is that owning a Web site is a journey", says Steve. "The chances are that when you start the journey you will know all about your business but not enough about Web marketing. That's where the Intergage solution is superb. Yes, the Intergage technology is great, very easy to use - but that's not the whole picture. The support, advice and on-going education is the crucial difference for a small business. Intergage genuinely care about their customers. The entire team has become friends as well as Business Partners. The on-going training, advice and seminars contunually open my eyes to new ways to make my sites more profitable."

So Much to Learn...

"Web marketing is an exciting subject. Lots of people claim to know what they are talking about and give you advice and hints - not all the advice you get is good. I have found that the advice Intergage provides - always taking the higher-ground ethical approach to Web marketing - and their expertise in subjects like "Pay-Per-Click" and "Natural" search engine marketing - has always proved to of the highest quality."

"Make sure that when you choose a Partner for your Web marketing project it's not just a Web site you buy - you get a relationship that's worth having, with people who know their business and provide reliable, expert advice. I'm delighted I chose Intergage - I have a profitable, expanding and exciting business as a result."

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